If you have ever worked with a tech company, you might have heard the term technology partner, but do you know what it is and how to become one? You might be wondering why you even would consider switching to this business model when outsourcing is working perfectly?! Continue reading and find out.
First things first, what is a Technology Partnership?
A technology partnership helps an organization to implement and optimize its technical systems. If you want to create an app that attracts and retains users, selecting the right tech partner is critical. Even if you have the best app development idea but no partner to implement it, it will remain an idea forever. Tech partnership comes into play right about now.
What does a tech partner do? The right tech partner will become your roadmap to success by providing development knowledge, the right tech stack and ensuring that the solution has a proper market fit! The only concern you will have is how to sell the product.
There are several types of tech partnerships, but we won’t be elaborating on them in detail. You need to know that those partnerships often change shape and duration depending on the existing demand. A couple of examples are app development, integrations, marketplaces or app stores, plugins, and add-ons.
Tech partnerships don't happen overnight. They are built and cultivated with intention by experienced professionals. Tech partnerships require thoughtful decision-making, time, money, trust, and a customer-centric mindset.
How to find the one and only Tech Partner?
Before we share our thoughts on how to choose the one and only tech partnership, let us just name a couple of numerous benefits they bring along.
A tech partnership can be your roadmap to success or ruin your business in a blink of an eye. Tech partnership drives growth and encourages communication and trust. A partnership can boost innovation and grow technology expertise. It gives access to advanced technical support and helps discover new technology solutions to improve longevity in business.
A successful tech partnership is your lifesaver in a world of intense competition and accelerated industry growth. Here are some tips for choosing the right one. Many companies promise sky-high results and trustworthy cooperation but can barely precisely explain the perks of a tech partnership. This is a red flag you should observe.
The only thing you, as a founder, should know is the desired outcome. Let your tech partner worry about risks, the right technology choice, and the services you will require to achieve your goal. The key to a fruitful tech partnership is trust! You should be able to rely on your partner. We suggest starting your search by asking for recommendations, analyzing your network, or visiting an event. You can check out online platforms such as AngelList Venture, CoFoundersLab, or LinkedIn.
Now that you know where to look for your potential partner, it is time to discover which factors to consider in making the right decision. Ask them about their portfolio, previous experience, and vision for the product's future. Consider their communication, online presence, and digital appearance. Check out the platform you want to use for your app, their experience with APIs, database experience, and their understanding of marketing and monetization strategies.
The right tech partner should check all of the following boxes: reliability, flexibility, systemized collaboration process, an established project governance structure, clear project goals and benchmarks, a central depository of resources, documented best practices, and full transparency.
We are sure that by now, you have got a grip on the whole tech partnerships topic. So let’s see how we do it at Tech387.
Tech387 approach to tech partnership
Our motto is: underpromise, overdeliver. We nurture the culture of partnerships by sticking to core values and principles that build mutual benefit and added value. In doing so, we encourage collective honesty and assurance that we will warn you in case of a possible challenge or risk. In return, we expect the same level of commitment from the other side.
Product responsibility for agreed deliverables
We care about the outcome of our work to the extent that we would care if we were the owner of your organization. Our extensive expertise across different industries enables us to stand behind our work and provide quality guarantees for everything we produce. We take full responsibility for each agreed deliverable. We won't say things never go south, but when they do, you have someone to back it up and fix the issue immediately.
Consultancy - experience and best practices turned into advice
Your project ain't our first rodeo! No idea is too big or too scary for us. If others call you a dreamer, we will make your dreams come true. Don’t think that we are foolish for being this courageous. Our courage comes from experience and collaboration with various tech partners in the past and present.
We share both good and bad information upwards, downwards, and laterally intending to improve collaboration and trustworthiness. This is crucial in fostering a culture of innovation. It allows our employees and your decision-makers to be more innovative and share ideas openly since everyone is more informed.
We decided that every project is a learning opportunity, and that is exactly what we do. We learn, keep the best practices and turn them into advice for new partners. Our experience and your ideas are a solid foundation for success.
We take over the technical risk related to choosing the right tech stack. We ensure to raise red flags when necessary and advise on technical best practices. We also invest our own money, time, and resources to achieve what is best for the product in return for equity.
To put it all in simple terms, if you have an idea that you are passionate about but don’t have enough funding, you can reach out to us. We are willing to take a risk and invest in your idea. If you are interested in discovering this opportunity, click here.
Reliability and optimal value
We have processes and principles that bring value to our clients at the most optimal time/price point. When we think about tech partnerships, the rule of one size fits all is outdated, and we are aware of that. That is one of the main reasons we choose an individual approach for each partner. You can hand-pick the options that are the most suitable solution for your business and idea.
Product design is crucial because it creates a unique and creative experience for the consumer. Product design can impact new customers and create loyal ones and we understand its importance.
We know that the key to a successful product design is understanding the end customer. Our design team will undertake all the necessary steps to understand your end customer like they are best friends or even soulmates. Tech387 offers a combination of experience in B2B/B2C on both design and development fronts, which provides us with valuable skills in considering both technical capabilities and UI/UX possibilities.
If you are interested in finding out more about the way we do product design, click here.
To be a partner, or not to be?
If you reach this part, you should be able to answer the big question. You have all the basics covered so you can make an informed decision.
Please remember, if you pick the right tech partner, the partnerships can help your business grow into the company of your dreams. The right tech partner will add tools, support, capital, and exposure to new audiences.
Before you take our word for this, check out this blog post on how to choose a mobile app development company.
To make it work, you need to pursue these relationships in a way that feels right for you and your team. Prepare yourself and your people, and watch your business grow!
If you think that we could be the right match, shout out. Our team is ready to help.